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   Our Future Vision
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 EVEREST OF THUNDER BAY 
 Caring When You Need It Most 


          As we have done for generations, we will continue to meet and address the changing needs of our client families.  We will continue to change, not resist it, as some in our profession have done.

          In cremation and non-traditional services, we will continue to listen to the consumer, and offer an even greater variety of more contemporary services and merchandise.  We will continue to be flexible, and provide what the consumer wants, not what we think they need.  However, we will also be careful to ensure that the consumer is making an informed decision by ensuring complete offerings and disclosures, and explanations on the benefits of each.  We will ensure that our clients receive practical assistance, emotional support, and good value for their dollar spent.

          We will continue to maintain, upgrade and adapt our facilities, furnishing and equipment, to meet the needs of the future, while at the same time honouring and respecting the traditions of the past, and the needs of ALL our client families.

          We will continue to work to keep our operating expenses manageable, so to help keep the final price affordable for the consumer.  At the same time, we must be fair to our employees and creditors, and ensure that we do charge realistically for our services and merchandise.  We will also continue to be proactive in providing information to the consumer, so that they understand our pricing, and realize value in our services.

          We will work to forge operating partnerships with our competitors and associates to assist in keeping operating costs down, while at the same time maintaining our own high standards and identity.

          Regardless of the changes in society, our community, our profession, or our business, we will never allow our high standards of caring service, practical assistance, and quality facilities to suffer.  While funeral service is a business, we will never lose sight of the sacred trust between ourselves and the bereaved families we serve.  Every family, regardless of their financial abilities, or their choice in service level, will continue to receive the same care and compassion.

          Ultimately our firm will continue to think "outside of the norm", we will never try to mold the consumer to fit our vision.  Some things never change - we are here to serve your family, as you wish to be served. 

          "The Service You Want at a Price You Can Afford". 

           "Comfort When You Need It Most". 

            Those are our pledges, and my personal promises to you.

John-Bryan Gardiner, Vice-President, Managing Partner


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